How to choose the right domain name for your business?
Your domain name is the center of your Internet identity. So what type of things should you take into consideration when choosing the name that will represent you on the Web?
1. Keep the name short.
Long domain names are hard to remember and type. If your company is called Total Internet Solutions Private Limited, do not choose your domain as totalinternetsolutionsprivatelimited.com. This name is gigantic and very hard for people to remember. Keep the name short like tispl.com.
2. Choose the right domain extension.
When the World Wide Web started .com represented commercial establishments, .org represented non-profit organisations and .net represented companies in the technical / IT field. However with the sudden boom in the late 90s and early 2000, companies found it difficult to obtain names with the correct extension. To overcome this issue various other domain registries were started like .biz and .info. Then came the country specific extensions like .in, co.in, .org.in, .net.in, .ac.in, .co.uk, .us and others. The most recent geographic extension is .asia. As far as possible try to obtain the name that most closely represents your business, is short and choose the right extension. If you are primarily operating in the Indian sub-continent, go for a .in or .co.in domain name. Since this extensions are relatively new and there is not so much craze for it, there is a very high chance that you would be able to obtain your preferred domain in these extensions.
3. Avoid Trademarked Names
There are two reasons for this. One, its not ethical. Two, if you are wanting to make a quick buck by selling a trademarked name, companies are no longer opening their pocketbooks to get their names back. They are calling their lawyers. So why get into this hassle at all.
4. Allowed Characters
Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive.
5. Avoid Names with confusing spellings
Avoid using confusing names specially the ones that have the same character twice in the name like justtimepass.com. Or if it is mandatory for you to register such a domain, then register both the names, i.e. justtimepass.com and justimepass.com and set up the hosting account in such a way that Internet traffic for both the domains is routed to the same place.
6. Ask your friends and relatives about the name
When you have settled on several available name choices, see what your friends and clients have to say. A name that may make perfect sense to you may be too hard for other people to remember.
7. Register it NOW
Once you have done all the ground work, register the preferred names immediately, before you get stuck with ‘i-did-not-want-this.net’ :).
Call us or email us NOW or just go to Tradebooster Domains to register your domain in real time.
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