Web hosts need to assume the role of a frontline consultant, to offer insights and core solutions that “significantly add to a business’s existing processes”, according to Carl Burnham, author of WEB HOSTING, A Complete Strategy. “Web hosts that focus on how their customer’s business operates, are able to speak their language, avoid “technospeak”, and be more responsive to customer support needs will thrive,” Burnham says. Some of the value-added Web services in hottest demand that are highlighted in the book include: performance monitoring streaming media services content distribution security load balancing managed hosting

“Web hosts that market on price, and not these critical value-added services will not survive. As more brick-and-mortar businesses now venture online, opportunities for web hosts to capture new markets continue to arise. Existing web sites with basic brochure-type content are seeking to add e-commerce capabilities.”

Besides providing essential strategies for IT professionals interested in web hosting, it also gives valuable insights to businesses. The business professional can learn about the different types of web hosts, how to improve their own customer service, and how a business can decide among hosting plans available to outsource to that will provide the most significant advantages for their type of operations.

"The Web Hosting Manager" is the one-stop business guide when starting a new web hosting business. This book is also targeted at existing web hosting businesses that are lacking customers and need to pick up "steam". Jumpstarting a new or existing web hosting business with the knowledge from this book is easy. This non-technical book guides the reader from the very beginning of starting a web hosting business to implementing highly sophisticated marketing strategies. This book is invaluable for the beginner and the pro.

This book covers the business-side of running a web hosting business. The extensive marketing section makes this book a great resource for new and existing web hosting businesses.

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It’s the oh-so-important details involved in putting them together that can be problematic.

This book is your guide to the many technology tools that can be utilized to build your web presence. Stages from registering a domain name to creating a website and utilizing your domain for email and internet marketing are outlined.

Top 5 things the reader will walk away with after reading the book:

• 1. Set up a domain registration correctly for asset protection, email and a website.
• 2. Evaluate options for building a website.
• 3. Become aware of alternative email configurations for domain names.
• 4. Make their domain and website findable using simple internet marketing techniques.
• 5. Learn basic online and offline tactics for driving web traffic to their website.

The guides brought to you in this book are gained by series of the author’s failures by doing things the wrong way. By going through this guide book, you won’t have to go through the same failures which the author experienced. By the end of this book, you should have all the necessary knowledge and hopefully passion to go and get your first 1,000 clients and to manage them, all by yourself.

 

Arms IT professionals with a complete blueprint for developing successful Web hosting strategies

Written by a consultant who helped develop the Web hosting strategies at many of today’s top e-commerce vendors, this book fills in IT professionals on the full range of services available. The book provides decision-makers with criteria checklists and other useful tools they need for determining what they need, why they need it, how to find it, and how to evaluate and manage it. Doug Kaye provides a clear, complete roadmap for building an effective Web hosting strategy, and offers practical advice and answers to critical questions. The book covers important topics, including the real cost of bandwidth, domain name services, shared versus dedicated servers, backup and recovery, service-level agreements, security, negotiating with and managing vendors, and hardware maintenance and support.

Companion Web site includes links to Web hosting directories, tools for evaluating hosting services, and online articles and white papers